We decided to research existing online retailing facilities in order to find out which one would be best for selling our exclusive items. This research showed Etsy to be the best existing online retail facility for our specific needs. This is because Etsy is "the world's most vibrant handmade marketplace" and we will be providing hand made goods. We also chose Etsy because of the simplicity in the setting up and maintenance of the online shop. There is also strong online safety when using Esty which is important to both ourselves and our target audience.
We feel this particular online retail outlet is also easily accessible to the parents in our target audience and they will be made aware of our online retail presence by our advertising of this fact in the on-site shop at the Yorkshire Sculpture Park.
The following images show the process of setting up our Etsy account:
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