Image Ideas & Development

Whilst we had initially begun using the idea of "sheep" as the central image to our products, we fell short upon receiving constructive feedback for the idea. We then "re-invented" the idea to use it as an icon for the children of the family to associate with. This idea progressed into using the image of a family of sheep on our products to use to represent and portray the family values of our friendship scheme.
Upon developing this concept and an actual image that would be presentable and approachable, where the idea once felt relevant and easily linked in with the Park, it began to feel tenuous and forced.


Still reluctant to actually include any single artists work in the designs, my focus turned to the (award-winning) architecture of the main building, as well as the geography of the park. This provided a stronger, more unique, visual link to the identity of the park. The solid, line based, vector images complimented well both the aerial views and "on foot" perspective views of the building.