> T - shirts
> Lunch-boxes
> Coffee cup clutches
> Badges
> Jewelry
> Vinyl prints
> Posters
These products are in addition to the mandatory sketchbooks we are required to design.
Tuesday, 16 February 2010
Initial Product Range
After discussing and deciding on our target audience, of parents with children aged 4 - 10, we brainstormed and came up with this initial list of products to produce exclusively for our Yorkshire Sculpture Park friendship members.
Our Online Retail Outlet
We decided to research existing online retailing facilities in order to find out which one would be best for selling our exclusive items. This research showed Etsy to be the best existing online retail facility for our specific needs. This is because Etsy is "the world's most vibrant handmade marketplace" and we will be providing hand made goods. We also chose Etsy because of the simplicity in the setting up and maintenance of the online shop. There is also strong online safety when using Esty which is important to both ourselves and our target audience.
We feel this particular online retail outlet is also easily accessible to the parents in our target audience and they will be made aware of our online retail presence by our advertising of this fact in the on-site shop at the Yorkshire Sculpture Park.
The following images show the process of setting up our Etsy account:
Wednesday, 10 February 2010
Revised Definition of Friendship
As it stands, YSP's friendship scheme has these benefits for any members (quoted directly from their site):
* Personal invitation to Yorkshire Sculpture Park exhibition Private Views
* Free membership to the YSP mailing list
* Discounts on retail and catering purchases at YSP
Yorkshire Sculpture Park has a number of retail outlets and shops offering a wide choice in craft and design as well as home and gardenware, wooden toys, gifts, books and prestige items. Friends are entitled to a special discount of 10% in all YSP retail outlets as well as the YSP restaurant.
* Discount Car Parking
Friends are eligible to purchase a discount car-parking permit for just £25pa, the equivalent of just 8 visits to YSP a year. This covers unlimited car parking in all car parks at Yorkshire Sculpture Park. (Due to limited space at Longside car park, parking here is restricted to Blue Badge Holders only)
* Opportunity to become a volunteer
The Friends of YSP run volunteer schemes, enabling members to become more actively involved at the Park. If you would like to receive more information about becoming a volunteer, please email press-marketing@ysp.co.uk or write to Friends Volunteers, Yorkshire Sculpture Park, West Bretton, Wakefield, WF4 4LG
* Organised events
Friends arrange a full and varied range of organised social activities, group visits, lectures, tours and fundraising events.
* Privileged Information
Friends receive articles, newsletters, behind the scenes stories and news items, providing 'insider' information about the artists, exhibitions, developments and events at YSP.
Having compared these to the membership schemes of other notable galleries, such as the Guggenheim galleries, the MoMa, The national galleries and the Tate galleries. All of which have a fairly similar list of benefits for the scheme.
We have taken into account that the YSP is a registered charity that relies heavily on volunteer work to maintain it's upkeep. Looking at the proportion of where the YSP spends most of its money (using the charity comission website), over just under 75% of the parks funding is spent of charitable activities.
As part of our friends benefit scheme, we would like to encourage volunteer work among the visitors; finding some way of turning what could be considered a chore, into a family activity.
We haven't yet established the benefits of our proposed friendship, but we have at least a starting point to establish an effective scheme.
* Personal invitation to Yorkshire Sculpture Park exhibition Private Views
* Free membership to the YSP mailing list
* Discounts on retail and catering purchases at YSP
Yorkshire Sculpture Park has a number of retail outlets and shops offering a wide choice in craft and design as well as home and gardenware, wooden toys, gifts, books and prestige items. Friends are entitled to a special discount of 10% in all YSP retail outlets as well as the YSP restaurant.
* Discount Car Parking
Friends are eligible to purchase a discount car-parking permit for just £25pa, the equivalent of just 8 visits to YSP a year. This covers unlimited car parking in all car parks at Yorkshire Sculpture Park. (Due to limited space at Longside car park, parking here is restricted to Blue Badge Holders only)
* Opportunity to become a volunteer
The Friends of YSP run volunteer schemes, enabling members to become more actively involved at the Park. If you would like to receive more information about becoming a volunteer, please email press-marketing@ysp.co.uk or write to Friends Volunteers, Yorkshire Sculpture Park, West Bretton, Wakefield, WF4 4LG
* Organised events
Friends arrange a full and varied range of organised social activities, group visits, lectures, tours and fundraising events.
* Privileged Information
Friends receive articles, newsletters, behind the scenes stories and news items, providing 'insider' information about the artists, exhibitions, developments and events at YSP.
Having compared these to the membership schemes of other notable galleries, such as the Guggenheim galleries, the MoMa, The national galleries and the Tate galleries. All of which have a fairly similar list of benefits for the scheme.
We have taken into account that the YSP is a registered charity that relies heavily on volunteer work to maintain it's upkeep. Looking at the proportion of where the YSP spends most of its money (using the charity comission website), over just under 75% of the parks funding is spent of charitable activities.
As part of our friends benefit scheme, we would like to encourage volunteer work among the visitors; finding some way of turning what could be considered a chore, into a family activity.
We haven't yet established the benefits of our proposed friendship, but we have at least a starting point to establish an effective scheme.
Tuesday, 9 February 2010
Revised Target Audience.
As a result of feed-back from our tutorials, as well as deeper research showing that Art & Design students had already been targetted, we have chosen to revise our target audience and in place of Students, submit Families with Young Children.
Initially, by Families with Young Children we mean up to 4 adults and 4 children per family. this allows for grandparents, uncles and aunts to be included in the package, adding to the family based aspect of the experience we are aiming for.
This audience seems an obvious choice but we feel that the Yorkshire Sculpture Park is treated like an out-door gallery, rather than a sculpture "park". By working with groups inclusive of children AND adults, we are able to work with an child audience who have the potential to find the park experience entertaining and educating whilst under the supervision of adults, making the park still accessible and enjoyable for those not yet part of the scheme.
Initially, by Families with Young Children we mean up to 4 adults and 4 children per family. this allows for grandparents, uncles and aunts to be included in the package, adding to the family based aspect of the experience we are aiming for.
This audience seems an obvious choice but we feel that the Yorkshire Sculpture Park is treated like an out-door gallery, rather than a sculpture "park". By working with groups inclusive of children AND adults, we are able to work with an child audience who have the potential to find the park experience entertaining and educating whilst under the supervision of adults, making the park still accessible and enjoyable for those not yet part of the scheme.
Tuesday, 2 February 2010
Change In Direction
After the initial presentation of our idea, which i failed to make it to, our tutors expressed that they felt our target audience was too narrow and the design theme using sheep was too confusing; points were raised towards the idea the the theme of the sculptures needing to be brought more into designs and our presentation felt unorganised due to lack of planning; these will both be things to work on for Fridays presentation.
As for a new target audience, speaking for myself, I am confused as to what makes a suitable target audience as initially we were told to be specific with our audience but Art Students is too specific, combined with being told that the park wants to target young people but at our presentation being informed that students had already been targeted and therefore were not suitable. I feel that I should blame my confusion on this one, unfortunate, absence.
It is my understanding that the whole group feels we should continue to target a child audience, we are possibly however, going to begin on some product designs before we specify exactly who we are going to target - using the designs we create as a guide to who we feel we could best reach out to.
As for a new target audience, speaking for myself, I am confused as to what makes a suitable target audience as initially we were told to be specific with our audience but Art Students is too specific, combined with being told that the park wants to target young people but at our presentation being informed that students had already been targeted and therefore were not suitable. I feel that I should blame my confusion on this one, unfortunate, absence.
It is my understanding that the whole group feels we should continue to target a child audience, we are possibly however, going to begin on some product designs before we specify exactly who we are going to target - using the designs we create as a guide to who we feel we could best reach out to.
Original Target Audience, Definition of "Friendship" and Themes
Originally, we were working our target audience towards being GCSE Art Students, as several of us had studied Henry Moore (the parks most significant permanent exhibitor) in GCSE.
On our initial visit to the sculpture park, we spoke to members of staff who had expressed that they felt their previous "friendship" scheme was flawed in that people only bought a friendship so as to earn a discount on any of the works they wished to purchase; staff said the felt this led people to buy into the "friendship" scheme for the wrong reasons and the park gained very little out of this and as people did not renew their friendship once they had profited from it.
We were, up to this point, working the idea that a friendship would be available schools and colleges - this brings in our target audience of GCSE Art Students and results in positivity for both sides; Relevant and Interesting trips for students on art courses, as well as increased amounts of young visitors for the park who are visiting out of interest in the activities and work (at the initiation of the brief it was presented to us that one initial problem was the parks primary visitor was the older generations, it was not attracting young visitors).
After some research, I came across a book I own which contains reproduced pages of one of Henry Moore's sketchbooks which he filled with drawings of sheep. I connected this with one of my favourite geographical features of the park - the free roaming sheep in the fields and began to work a few image ideas based around sheep.
On our initial visit to the sculpture park, we spoke to members of staff who had expressed that they felt their previous "friendship" scheme was flawed in that people only bought a friendship so as to earn a discount on any of the works they wished to purchase; staff said the felt this led people to buy into the "friendship" scheme for the wrong reasons and the park gained very little out of this and as people did not renew their friendship once they had profited from it.
We were, up to this point, working the idea that a friendship would be available schools and colleges - this brings in our target audience of GCSE Art Students and results in positivity for both sides; Relevant and Interesting trips for students on art courses, as well as increased amounts of young visitors for the park who are visiting out of interest in the activities and work (at the initiation of the brief it was presented to us that one initial problem was the parks primary visitor was the older generations, it was not attracting young visitors).
After some research, I came across a book I own which contains reproduced pages of one of Henry Moore's sketchbooks which he filled with drawings of sheep. I connected this with one of my favourite geographical features of the park - the free roaming sheep in the fields and began to work a few image ideas based around sheep.
Thursday, 28 January 2010
The Geography of Yorkshire Sculpture Park
A photo, a scan and a page-grab of the physical shape of the park.
A photo, a scan and a page-grab of the physical shape of the park.
A photo, a scan and a page-grab of the physical shape of the park.
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